Challenges and Opportunities in women's football in Asia: The case of India

Women’s football in Asia has made remarkable strides, with countries like Japan, Korea and China setting global benchmarks. However, in South Asia, and particularly in India, the sport faces systemic challenges that hinder its desired growth. Despite moments of success, women’s football remains underfunded, underpromoted, and underplayed compared to its male counterpart.

Challenges: Underfunded, Unstable, and Undervalued

1. Funding Gaps and Short Leagues:

Indian women’s football suffers from a stark lack of investment. The Indian Women’s League (IWL) and IWL2 are poorly funded, with no reliable broadcasters and limited resources. While the IWL season spans just two to three months, players have no competitive tournaments for the rest of the year barring the even shorter National Football Championships. The unstable AIFF calendar further complicates planning for players and clubs, hindering long-term growth.

2. Minimal Media Coverage:

Even when the women’s national team achieved consistent success in the SAFF Women’s Championship, media attention was fleeting. Subsequent underperformance erased much of that spotlight. In contrast, men’s football dominates headlines and sponsorships, even without comparable regional success. The disparity leaves the women’s game struggling for visibility and support.

3. Cultural Barriers:

Deep-seated gender norms continue to discourage girls from pursuing sports. For those who persevere, limited facilities and professional pathways make sustaining a career in football a constant battle.

Opportunities: Growing Momentum and Untapped Potential

1. Inspiring Role Models:

Players like Bala Devi, the first Indian woman to sign with a European club, and Aditi Chauhan, a trailblazing goalkeeper turned entrepreneur, have shown what’s possible with the right support. These success stories can inspire young talent and attract sponsorships.

2. League and Calendar Revamp:

Expanding the IWL into a longer, well-structured league with better broadcasting can elevate its profile. A stable, year-round AIFF calendar for women’s football will help players and clubs plan effectively, encouraging more investments.

3. Grassroots and Digital Growth:

Grassroots programmes targeting girls and using digital platforms to amplify women’s football stories can break cultural barriers, engage fans, and attract sponsorships. Social media has the power to drive visibility in ways traditional media hasn’t.

4. Align with Global Momentum:

As international interest in women’s football grows, India can leverage this by participating in and hosting more tournaments, boosting visibility and fostering collaborations with established football nations.

Women’s football in India is brimming with untapped potential but needs immediate and collective action to thrive. The time to act is now. What’s your vision for the future of women’s football in India? Share your thoughts below!

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